BeDo is all about big ideas. We help clients craft strategies and drive movements. Founded by Marc Mathieu, we work with a spectrum of companies from multinational corporations to visionary startups.
No one can be the best at everything. We understand that. But we still refuse to settle.
We are curators. Because our visions are usually quite expansive and typically engage multiple channels and vehicles, they require a fleet of experts. From animation to film, web design to graphic design, we seek out the best to bring a vision to life.
Curating the process end-to-end, we ensure that the overall vision is maintained and is realized in the most compelling way possible.
Marc Mathieu, Founder
Meggan Wood, Principal
Anne Seymour, Office Manager
We think big. Period. Our visionary expertise takes us a variety of places within a client corporation—from branding and marketing to sustainability and social responsibility—and for that reason, our work comes to life in many different ways.
Here’s a snapshot of our more frequent executions:
We get our hands dirty. Our thinking also takes us into visionary startups, where we provide the branding and marketing expertise of the corporate world to innovative social enterprises to expand their growth potential.
This work generally takes shape in the following ways:
We believe in the power of movements. Whether its a specific movement—such as the triple bottom line, higher meaning in the workplace, or the social media revolution—or movements as a whole, we frequently explore movements in context of the cultural shifts they can ignite and the business impact they can have, both globally and locally, often anchoring the discussion within the world of branding and infusing it with many years of marketing expertise.
Here's a quick rundown on some of the larger events that we have been involved in:
Better World Books dares to imagine a better world through books, providing literacy to thousands with their many literacy partners. BeDo worked with Better World Books to find a big idea that they could own and use as their brand foundation. With huge achievements in the literacy space, as well as the green space, they needed a big idea that could transcend the book industry and speak to a greater human need.
Coke's sustainability platform—Live Positively—has long guided Coke, in company with its partners, to make commitments that can change the world. BeDo worked with Coke Europe to devise a consumer roll-out strategy, activating multiple media channels. The strategy prized participation and used the Live Positively platform to inspire action amongst consumers.
Danone wanted to explore current trends in marketing innovation. BeDo curated a 24 hour immersion day with some of the biggest thinkers in this space from innovative corporations to visionary experts. Danone was able to interact with and learn from this stellar group to understand what the next wave of marketing looks like and how it can help their business.
Johnson & Johnson is synonymous with caring in the hearts and minds of the public. BeDo worked with Johnson & Johnson to explore their place in the caring sphere and develop a strategy that would help their business.
Mulino Bianco was looking for a big idea that would set them apart from their competitors. BeDo worked with Mulino Bianco to craft a new strategy that leveraged their heritage and current cultural trends.
Phipps is the greenest conservatory in the world—literally—and an amazing place that marries the beauty of plants and architecture. BeDo worked with Phipps on a overarching strategy that would allow them to communicate all the amazing things they do in a consistent and compelling way.
How do you save the world? You empower the rising generation to live more sustainably and give them the tools to influence the adults.
Green My Parents is a youth movement that seeks to enable one million youth to collectively save $100 million by living a more sustainable lifestyle, whether by turning off the lights, riding a bike instead of taking the car, or growing your own food. BeDo is working with Green My Parents to expand its reach by articulating and executing its growth and corporate partnership strategy.
Learn more at GreenMyParents.com
The Hoop believes that everyone can be an investor in a better world, everyone can be an ambassador for a brighter future, and everyone can be part of making phenomenal chocolate, coffee, clothing and more.
The Hoop is a next-generation micro-lending platform for fair trade producers and brands—think Kiva for the makers of your favorite fair trade products. Marc Mathieu, Co-Founder, and BeDo are helping The Hoop develop its brand and connect with its stakeholders.
Learn more at JoinTheHoop.com
The Hub Atlanta is a unique, collaborative community in the heart of Atlanta. It houses some of the cities most exciting social entrepreneurs and enterprises, including BeDo. Hub Atlanta is part of a larger network that has the ambition to inspire and support the imaginative and enterprising initiatives of social entrepreneurs around the world.
Hub Atlanta is one of 25 hubs in as many cities on 4 continents.
Visit us to learn more:
1375 Spring Street Northwest
Atlanta, GA 30309
and at HubAtlanta.com
BeDo Intra 2009 was an immersive sidecar event held in conjunction with SOCAP09 in San Francisco. BeDo Intra 2009 hosted 75 business visionaries to discuss social intrapreneurship with leading organizations in the space, including Danone, AMD, eBay, SustainAbility and Net Impact.
Learn more at BeDo.com/Intrapreneurs
We have entered an era of purpose driven brands. These brands embrace four iconic traits—they create market forces that shape marketplaces; they build behavior and identity; they create culture; and they help us deal with our fears and build our hopes.
But they're doing more than that—they're pursuing meaning, they're pursuing purpose. From Coke's Live Positively to IBM's Smarter Planet, from Method to Honest Tea, we're seeing brands take a stand. We're seeing them ignite movements. We're seeing them build a better future—one that fosters life, liberty, and happiness—for today and for generations to come.
MKG3D: Marketing for a Three-Dimensional World—People, Planet and Profit
Marc’s call for Marketing in 3 Dimensions (MKG3D) brings triple bottom line thinking to marketing and branding and has the power to change business and innovation. This new model recognizes that consumers are people too and that they make decisions based on more than economic self-interest. An approach that is, at once, both top-down and bottom-up, inside-out and outside-in, MKG3D positively impacts and engages all stakeholders through a holistic approach and offers not only a better solution, but also a bold solution you’re not likely to forget, because it positions sustainability and social responsibility as inextricable pieces of the puzzle, rather than purely additive components
CGI Action Network: The Social Web
In June and early July, Clinton Global Initiative (CGI) offered more than a dozen opportunities for CGI members to engage with each other and enhance their Commitments to Action. Most of these events were meetings of CGI Action Networks, which allow members to meet throughout the year, discuss specific issues, and coordinate action.
The Social Web Action Network explored the power of the social web, specifically how corporations are leveraging this medium to increase their social impact through digital CSR programs. The session included an open dialogue that discussed how best to harness this medium to enhance CGI commitments and identified trends and interest in collaboration.
Reviving the American Dream
The American Dream is a powerful idea. It was about freedom and opportunity–about life, liberty, and happiness. Brands originally embodied the dream. Through the years, something changed. Brands became the dream. Products took precedent over ideas.
Now, we are seeing a revival of the dream—a return to the power of the idea. Brands are in service of the dream, a sustainable dream. Movements are activating ideas and bringing people and brands together, working for a common goal.We are seeing enabling brands—like Fair Trade—serving as a rallying cry. Enlightened brands—like Toms—seeking profits as if the people and the planet matter. And leadership brands—the Fortune 500 brands—that are realizing they have an important role to play.
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